anakrino publishing started life as anakrino press in what seems like a different era. The word “press” sounded too much like I was running a physical printing press, however, so it was replaced with the word “publishing” in recognition of the now archaic “desktop publishing” as well as acknowledging my original intent to self-publish on various topics.
It didn’t take long to realize that even the cost of self-publishing was beyond my reach. I always tell people we weren’t working on a shoestring but the little plastic end of a shoestring (an aglet). In order to defray some of the costs of production I began to study design and printing. Self-taught, I became rather proficient with high-end Adobe graphics tools (Photoshop, Illustrator and InDesign).
Eager to improve my skills I took various jobs which included the production of graphics for two small printing companies (Gnu Graphics and B&B Printing) plus a few print brokers. I also did the complete graphical production for two local monthly newspapers (The Village News and The Argos Newspaper). Before I knew it I had set up hundreds of business cards, postcards, brochures, posters and lots of odd printed materials.
At the same time I had to learn how to upgrade and repair my own Macintosh Computer, which led to offering Mac services in the Bakersfield area on a very limited basis (and a 2 year stint representing Apple products at the now defunct CompUSA).
I’ll post on topics and experiences related to print publishing and Macs right along with the other stuff. Oh, the name…
I was enamored with the idea of the Bereans having the temerity to question Paul’s teaching and being commended for it! What a contrast with the way questions are normally handled in the church as well as the rest of society.
It seems I wasn’t the only one who felt that way because when I went to see if the name “Berean Publishing” was available I discovered that it was taken, along with Berean Press, Berean Books, Berean Insurance and Berean Automotive.
I was determined to stay with the concept so I took out my trusty Greek study tools (they were called books back then) and pulled the word that meant “to research or investigate” in that passage from Acts 17:11 – anakrino (pronounced an-ak-REE-no). I figured no one else would be using such an obscure name and I was right! Except it breaks ALL the rules of good marketing.
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